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Our story
It started with a question: "Why do we obsess over organic food and clean skincare, but still wear plastic next to our most sensitive skin?"
This was the conversation that sparked a movement between two friends from the North.
The Origins
Meet Daan, from the quiet, water-laced village of De Rijp, Netherlands, and Eirik, from the rugged fjords of Reine, Norway. Growing up surrounded by the raw power of nature—from the Dutch wetlands to the Arctic peaks—we were raised with a deep respect for the environment and personal health.
The Problem
As we navigated the world of men's wellness, we grew frustrated. We saw a market flooded with "luxury" products that were actually just flashy marketing wrapped around synthetic materials. We found lotions filled with toxins and underwear made from polyester—essentially petroleum.
We realized there was a disconnect. We wanted products that didn't just look good, but did good. We wanted purity, performance, and peace of mind. But we couldn't find them.
The Quest for Better
So, we stopped searching and started creating. We set out to engineer a solution that compromised on nothing. We tested fibers, studied botany, and pushed back against the industry standard of "fast fashion."
The Discovery
That journey led us to Bamboo Viscose. It was the perfect bridge between our two worlds: the softness of a cloud with the strength of nature. It was breathable, antibacterial by design, and sustainable.
Bambooxer™ is Born
Bambooxer is not just underwear; it is the first chapter of our answer to the industry. It is the result of our obsession with quality. It is the first step in the Calm and Beauty mission to detoxify your daily routine.
We are Daan and Eirik. Welcome to the Bamboo Revolution.